Tiki Taane
HM
Prior to studying Graphic Design as a career option, my life has involved a wide range of skills and experiences. As a high achiever I am always looking for challenges to both extend my range of skills and to find a perfect fit to satisfy my creative needs. From retail merchandising to learning the art of cake decorating (something I am still receiving commissions for), the experimental creative curve has led to graduating as a graphic designer ready to advance into the industry.
​
Design comes in every shape and size. It is relevant to everyone and anything and should not discriminate. It is not just visual,
it is where the imagined
becomes reality.
I was once told “design should be 90% thinking and 10% doing” this is now one of my main design principles. There is a background or meaning behind every dot, line and design element. I like to know the who, where, what, how and why to go on a journey to transform, adapt and create the best design fit for need. It is important to maintain consistency when conveying a brand story across various media platforms, to form an overall identity. I consider design is not just for the visual sense, it needs to stir your emotions as well. The ‘buy-in’ has to be holistic and the experience has to be ‘real’, not just a superficial acknowledgement. Design has to involve intellect and intuition.
